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Search Engine Optimization

Search Engine Optimization (SEO) is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to a website by making it more accessible, relevant, and user-friendly for both search engines and users.

Search engines, like Google, use complex algorithms to determine the order in which websites appear in search results when users enter specific keywords or phrases. SEO involves various strategies and techniques to align a website with these algorithms and improve its chances of ranking higher in search results. The higher a website ranks, the more likely it is to receive clicks and traffic from users.

SEO is an ongoing process that requires continuous attention and adaptation to changes in search engine algorithms, user behavior, and industry trends. While it can take time to see significant results, a well-executed SEO strategy can lead to increased organic traffic, better online visibility, and improved brand awareness.

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